Henrik Ibsen’s A Doll’s house Essay

Henrik Ibsen’s A Doll’s house is all about women’s rights. We can infer from the theme of the novel that the author Henrik Ibsen was a strong Feminist as he created characters that fought for the rights of women. The central character of A Doll’s house, Nora fought for the same cause. Nora attempts to become a strong individual even though she was being locked in a male dominated world. Her husband Torvald’s dominating nature was the one that was preventing her from become self motivated. She appeared inexperienced, naive and vulnerable till the end when she surprised everybody by boldly leaving her husband and children to live an independent life. Nora’s world appeared to be so childish that the author has named it as a ‘doll’s house’. She appeared as an alien to the real world with no real world experience. She was even found humorous in few incidents. But we can see the same Nora being serious and trying to be superior as she says â€Å"one isn’t without influence†. This shows the feminist views of the character or the author. A Doll`s house speaks about women’s rights. Even though Nora is constructed as immature and silly, we can see that this nature is enforced by the society around her. However her true nature was destined to be revealed later. Nora is found to be an independent woman who was restricted within the ‘dollhouse’ by her husband. Her life was like that of a butterfly that is trying to get out of the cocoon to show its true colors. We can see Nora striving, throughout the play, and finally unveiling her original self. She is indeed a classical hero. She was submissive to her husband and was enthusiastic and smart. We can say that Nora was always right in her attitude as this was the best she can be towards her dominating husband. Towards the end of the play she discovered herself and took the big shocking decision to leave her husband and children for ever. The feminist ideologies of Nora were revealed in the end of the novel. She was found subordinate to her husband Torvald who believed that women are frail and can never make decision of their own. However finally Nora gets hold of her individuality and dares to take the great decision to abandon her husband and children. Nora’s great passion for life and her strong feministic beliefs stimulated her to take the decision of her life. She courageously broke away from the doll house that appeared as a prison for her all through these days. Nora was always under the care of someone, first with her father and then with her husband. Nora was a materialistic, impulsive and babyish. But Nora appeared as a bold woman in the final scene of the play. We can see Nora the classical hero walking out of her house in the final scene to live her life. All this makes us doubt whether she was pretending to be silly all through these days to adjust with the patriarchal oppression she was suffering from her husband Torvald. Nora finally becomes fully independent to renounce the false union of marriage and the burden of motherhood. She says â€Å"Never see him again. Never. Never. Never. Never see the children again. Them too. Never. never. Oh – the icy black water! Oh – that bottomless – that -! Oh, if only it were all over! Now he’s got it – he’s reading it. Oh, no, no! Not yet! Goodbye, Torvald! Goodbye, my darlings. † Nora was the upholder of women`s rights. She struggled against the selfish, stifling, oppressive and dominating attitude of her Husband Torvald and the society which he represents. Nora journey lead to her self-discovery as she fought against the exploitation of women by men. Torvald represents the orthodox society and Nora is the advocate of feminism. Torvald did not give any privilege to Nora and called her silly names throughout the play. He called her ‘squirrel’, ‘lark’, ‘little skylark’, ‘little songbird’, ‘little person’, ‘little woman’, and ‘little featherhead’. Torvald never forgot to use the word ‘little’ before these names. He considered her as ‘little’. He was also very possessive and always used ‘my’ before these names. Torvald never considered Nora equal to him. He thought she is inferior to him. The feminist beliefs of Nora rise up at last and she comes to know that she has been a foolish doll in a toy-marriage and walks out of her house slamming the door behind her and surprising Torvald. Nora was just considered like any other possession of Torvald. She was not given any humane privilege. The feminist beliefs of the author hated this attitude of Torvald and encouraged Nora to break away one day from the ‘doll house’. Nora recognizes her rights at last and is awakened. She stops pretending to be what she is not. She became a strong woman and takes control of her own destiny. Torvald considered his wife, children and status symbols and had a very narrow definition about marriage. He thinks that it is the duty of the wife to be good to her husband and children. She deems women as helpless creatures separated from reality and moral force. The author highlighted the self realization of the main character Nora and the way she becomes an example to feminist ideology. The novel thus becomes an extraordinary work in which a man portrays strong feminist ideologies. The attitude of Nora reveals the strong feminist views of the author. Nora always wanted to get out of the clutch of her husband as she says to Rank and Linde â€Å"I’ve the most extraordinary longing to say: ‘Bloody hell! ’† She finally gets out all her social and traditional commitments and obligations as become free as a hero. She is such a classical character that our hearts are with her even though she took the pitiless decision to leave her moral husband and innocent little children. She can be called as a hero as a fought for a good cause, the freedom for the weaker sex. The position of women in the 1800’s, during the time of Nora was too low. They lived as housewives with no right to vote, own property, and make any significant transactions. Nora recognized her slavery and preferred to break away and live a life with freedom. It is nothing but her courage to fight against oppression made her the most admirable stage heroine of the century. What she has done is perfectly justifiable in the light is modern ideology and culture. She was just being a model to the women of modern days. She stepped into a wider world and making her husband understands that he is not the noble person that she expected him to be. She understands that she can no longer continue as a shadow of her husband. She turned out to be a classical hero in the contemporary male dominated society that oppressed women to the core and considered them as a second-class citizen.She just initiated an awakening and made a classical turn in history. Sources Ibsen, Henrik. ‘A Doll’s House’. Introduction to Literature: Reading, Analyzing, and Writing. Englewood Cliffs: Prentice, 1990. Henrik Ibsen. Doll’s House: The Wild Duck: The Lady from the Sea . J M Dent & Sons Ltd, 1979. Marianne Sturman. CliffsNotes on Ibsen’s A Doll’s House & Hedda Gabler. Cliffs Notes, 2003. Egil Tornqvist. Ibsen: A Doll’s House. Cambridge University Press, 2004. Henrik Ibsen A Doll’s House and Other Plays. Penguin Classics, 1965.

Tata Nano

PREFACE This is a research proposal on a study on launch of new cheapest car in the world by TATA Company name â€Å"TATA NANO†. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data. Also to gain knowledge about how TATA brought this new product i. e. , â€Å"NANO† up to the development stage and finally going to launch it on 23rd March, 2008 (already launched till now). During this project I researched on how TATA developed NANO costing Rupees1 lakh ($ 2500 U. S) and what will be its effects. A survey was also done for understanding consumer buying pattern and preferences (which is a part of secondary data). Thus, this study is based on new product development in marketing for TATA NANO. â€Å"Marketing Research is the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of improving decision making related to identification and solution of problems and opportunity†. â€Å"Perception is the process, by which an individual selects, organizes and interprets information inputs to create a meaningful picture of the world around as†. I conducted to gain an understanding of what goes in to mind of the customer about â€Å"NANO†. I have learned lot during my research proposal on TATA NANO and I hope this will be helpful to find out the proposal information. TABLE OF CONTENTS ACKNOWLEDGEMENT2 PREFACE3 INTRODUCTION OF TATA MOTORS5 PROBLEM & RESEARCH OBJECTIVES6 SCOPE OF STUDY7 OBJECTIVE OF STUDY7 LIMITATIONS7 QUALITATIVE RESEARCH7 ENVIRONMENTAL CONTEXT OF THE PROBLEM8 MANAGEMENT DECISION AND MARKETING RESEARCH PROBLEM8 MANAGEMENT DECISION PROBLEM8 MARKETING RESEARCH PROBLEM9 HYPOTHESIS9 SECONDARY DATA9 TATA NANO – FEATURES10 TARGET MARKET10 SWOT ANALYSIS11 COMPETENCIES OF TATA NANO11 COMPETITION11 CAR OWNERSHIP PER 1000 PEOPLE12 RESEARCH METHODOLOGY12 TOTAL NUMBER OF VEHICLES (INDIA)12 GROWTH OF MOTOR VEHICLES (INDIA)13 % OF PEOPLE WHO ARE AWARE OF TATA NANO13 PREFERENCES OF DIFFERENT AGE GROUP REGARDING BUYING OF NANO13 TATA NANO – A PEOPLE’S CAR13 DOMESTIC MARKET SHARE13 BOMBAY STOCK EXCHANGE – TATA MOTORS14 AUTOMOBILE PRODUCTION14 AUTOMOBILE EXPORT14 IDENTIFICATION OF KEY ISSUES14 SUGGESTIONS14 ANALYSIS OF TATA NANO15 IMPACT OF TATA NANO ON LIFE OF COMMON MAN15 PORTER’S 5 FORCES MODEL OF NANO CAR15 BARRIERS TO ENTRY15 BUYERS16 SUPPLIERS16 SUBSTITUTES16 COMPETITVE RIVALRY16 CONCLUSION – FUTURE OF TATA NANO16 TABLES – CHARTS & FIGURES17 INTRODUCTION OF TATA NANO18 SECONDARY DATA18 RESEARCH METHODOLOGY20 ANNEXURE23 INTERNET WEBSITES23 TEXT BOOKS / MAGAZINES/ NEWSPAPERS24 INTRODUCTION OF TATA MOTORS â€Å"DREAM – DREAM AND DREAM, because dream gives vision, vision gives thoughts and finally thoughts lead to the action† Each letter of these motivational words said by India’s former President DR. A. P. J. ABDUL KALAM, goes exactly with MR. RATAN TATA, Chairman of TATA GROUP, who in the year 2003, dreamt of producing a safe, affordable car for the common man. Mr. RATAN TATA launched TATA NANO on 10th January, 2008, at the 9th Auto Expo 2008 in New Delhi. Established in 1945. First Vehicle rolled out in 1954. India’s largest business group. Diverse Business in 7 sectors. International income – 61 % of group revenue. Operations in over 80 countries. Products & Services – exported to 85 countries. Largest employer in private sector – over 3, 00,000 employees. World cheapest car with a price tag of $ U. S 2,500. First company from India’s engineering sector to be listed in NYSE (September, 2004). Developed India’s first fully indigenous passenger car. Operations in U. K, South Korea, Thailand & Spain. Over 4 millions TATA vehicles fly on Indian roads. Nation wide dealership – 3500. * (TABLES – CHARTS & FIGURES) PROBLEM & RESEARCH OBJECTIVES To study about how a new product – TATA NANO was developed based on marketing theory of â€Å"new product development†. To study about what made possible for TATA to develop and produce a car for just Rupees ONE LAKH ($ U. S 2,500). To study the objectives and target customers of TATA’S ONE LAKH CAR. To study on consumers buying behavior and preferences and views about TATA NANO by various methods of data collection. To find out the consumer perception on NANO car in INDIA. SCOPE OF STUDY This study would be useful for companies to know what people perceive and thinking about â€Å"Small Fight† that is NANO. This study would be useful to other students as a secondary data. This study would be useful to form strategies according to perception of people about NANO. OBJECTIVE OF STUDY To know the consumer perception on â€Å"NANO† car. To find out the acceptance level of people. To find out the awareness level about â€Å"NANO† car. To know about factors affecting purchase decision of â€Å"NANO†. To know how purchase decision of â€Å"NANO† varies from different income group. LIMITATIONS I will have to rely upon the information given by respondents, which may not be fully true. This study will be limited to only Indian Population. It is only for short period of time. Lack of professional approach since researcher is a student. Subjectivity is the main limitations of such studies. These sorts of projects take generally longer period than other ones. Situations may undergo a change. Hence, time gap may effects the successful implementations of research results. CHARACTERISTICS OF RESPONDENTS All have driving experience. Time Duration: 1 hour. All have a good knowledge of TATA NANO. Sample Size – 500. Sample group location. Data collection involves a field force and electronically. Age Group – 20 – 25; 26 – 35; 36 – 45; 45+ (both males & females) QUALITATIVE RESEARCH Taken 100 respondents, collected on the basis of secondary data. Respondents based on previous driving experience, driving license & knowledge about TATA NANO. Based on different cultures, regions & age-group between 20 – 25 years. This project of TATA NANO is based on based on basic research because it is not aimed at solving a particular pragmatic problem. Also generally cannot be immediately implemented by marketing executive. Verify the acceptability of a given theory, or to learn more about a certain concept. My research is based on Descriptive Research. Survey – most common method of descriptive research. Research technique gathering information from a sample of people using questionnaires (which will be utilized later for primary data). Different survey methods to contact respondents: telephone/mail; internet & in person. ENVIRONMENTAL CONTEXT OF THE PROBLEM Past Information & Forecast Resources & Constraints Objective Buyer Behavior Legal Environment Economic Environment MANAGEMENT DECISION AND MARKETING RESEARCH PROBLEM MANAGEMENT DECISION PROBLEM Will the conversion of â€Å"TATA NANO† to a taxi affect brand image and consequently sales? Will initial demand may lead to stock out? Whether the prices of â€Å"TATA NANO† will be sustained over a period of time with the economic changes in raw material price rise? With the hike in sales of â€Å"TATA NANO†, whether the infrastructure of the country will be able to sustain the volume of traffic? Will the protest of farmers against â€Å"TATA NANO† plant in SINGUR will affect the sales? Will general perception of brand â€Å"TATA† in small car segment affect the sales? MARKETING RESEARCH PROBLEM As price of â€Å"TATA NANO† is very cheap in INDIA, possibility of car being used as taxi cannot be avoided. Time to convert raw material into TATA NANO. Determining the trends in steel, rubber and other raw material prices. The focus of INDIA in building infrastructure and spending trends. They (TATA) thought that they are cheated by the government. TATA Company is known for heavy commercial vehicle. This common perception can affect the sale of NANO. HYPOTHESIS Conversion of â€Å"TATA NANO† to a taxi do not affect the brand image and consequently sales. TATA NANO is safe for driving. Hike in price of TATA NANO will not affect the sale. People prefer to purchase TATA NANO instead of two wheeler. People can wait for TATA NANO for few months. SECONDARY DATA The success of any project or market survey depends upon heavily on the data collection and analysis. It is necessary that the data collected is a reliable data in order to achieve the research objective. Secondary Data are those data, which have been already collected or published for the purpose other than specific research need at hand. This data is simply used by the researcher for his purpose of collected data and it’s used for the same purpose. The secondary data sources here in this project are: websites, books. It is also often called desk research because, as the name implies, it can often be completed from the desk of the researcher using printed information, the Internet, the phone and so on. The information might be internal, i. e. , available within the researcher’s own organization, or external where the information comes from elsewhere. Internal sources includes: Organization’s sales records; Customer Database; Complaints and other comments received from customers; market research previously carried out from the organization; Inquiries received from prospective customers; Organization’s annual report & Brochures, newsletters & house magazines produced by the organization. External sources includes: libraries; company data; directories & almanacs; books of statistical data; Internet; academic research; media articles in the general & trade press; reports by data agencies; commercial sources; international sources; government databases; industry experts; industry data; market research reports & unpublished sources. TATA NANO – FEATURES LENGTH 3. 1 METERS WIDTH 1. 5 METERS WEIGHT 600 KGS HEIGHT 1. 6 METERS ENGINE ALL ALUMINIUM, REAR MOUNTED, REAR WHEEL DRIVE CAPACITY 623 CC POWER 33PS FUEL INJECTION MULTI POINT FUEL INJECTION (MPFI) FUEL TYPE PETROL, DIESEL VERIONS WILL BE LATER BODY TYPE SHEET METAL SEATING CAPACITY 04 (FOUR) MILEAGE 26 KMPL (HIGHWAYS); 20 – 22 KMPL (CITY DRIVE) TOP SPEED 75 K. M EMISSION NORMS EURO – 1V, BHARAT STAGE – III COMPLIANT SAFETY NORMS FRONTAL CRASH TESTED VERSIONS ONE STANDARD & TWO DELUXE COMPARISON 8% LESS IN LENGTH (BUMPER TO BUMPER) WITH RESPECT TO MARUTI 800. 21% MORE INNER SPACE WITH RESPECT TO MARUTI 800. TARGET MARKET The low – cost care is clearly intended for the masses. For the family of four that would otherwise ride on a scooter, precariously balancing a tiny tot on the front and a baby on the wife’s lap. For the first – time car buyer in INDIA – a huge market despite the increasing number of cars in the urban and semi – urban areas. It also attracts the small cars buyers like Maruti 800. TATA NANO uses plastics and adhesives rather than welding. Introducing the car with an artificially low price through government – subsidies and tax – breaks, or using vertical – integration or partially using inexpensive polymers or biodegradable plastics instead of a full metal – body. It has no AC, no power steering, no power windows, and no power bells and whistles Executive two wheeler people: People that are working rofessionals but cannot afford to buy a three lakh car which is average cost of small car in INDIA. Second hand car user: Those people that cannot afford to buy a new car. Now they will be able to buy a new car cheaper then they buy a used car for. Auto rickshaw market: Most of the auto rickshaws also cost same as the price of NANO. T his may help the NANO to replace them as well. Middle and lower income group people: These are the people that are growing and are becoming a little richer which is making them afford a car. SWOT ANALYSIS STRENGTH Cheapest car in the World. 21% more space than Maruti 800. Brand Name (TATA). Cost Price Low. Fuel Efficient. Safe. Strong Market Position. Research and Development. WEAKNESSES Low power Not a status symbol. Delay in manufacturing. No regular size luggage room. It may create more traffic problems. Dependent on vendors. Overdependence on Indian Market. OPPORTUNITIES It can capture the large market in the society i. e. Middle Class. Large Market for Selling. Awareness in the market. First car in low range. Can hit in global market. THREATS Its nearer competitors BAJAJ AUTO & TARA are ready to introduce â€Å"cars† less than the price of NANO. Company Rival Not sure to hit in rural & semi-urban areas. COMPETENCIES OF TATA NANO Expectations. Modular Design. Pricing Strategy. Export Expectation. Pricing & Acceptance of TATA after launch. Enthusiastic Support. COMPETITION AUTOMOTIVE CAR CAR TATA NANO MARUTI 800 HINDUS AMBY ANDY NANO WEIGHT KG 600 800 2,000 600 SPEED 110 60 100 110 HP 33 37 100 30 VOLUME CC 630 800 1,800 200 FUEL L/HR 5. 5 3. 75 8. 0 1. 0 FUEL/HR/1000/CC 8. 73 4. 69 4. 44 5. 0 SPH 6. 0 9. 87 12. 5 30 HP/1000 CC 52. 40 9. 87 12. 5 30 CO2 E G/KM 116 145 186 21 KMPL 20 16 12. 5 11 T. KMPL 12 12. 8 25 66 MPG 47. 3 37. 8 29. 6 26. 0 FARE $/HR 11 6 10 11 FUEL $/HR 5. 5 3. 75 8 1. 0 NET $/HR 5. 5 2. 25 2. 0 1. 0 NET $/YR 19,800 13,500 7,200 36,000 COST $ 2500 5500 10,000 2,400 CAR OWNERSHIP PER 1000 PEOPLE COUNTRY PASSENGERS CARS/ 1000 POPULATION TOTAL VEHICLES/ 1000 POPULATION GNI / CAPITA (GROSS NATIONAL INCOME) INDIA 8 12 620 CHINA 10 15 1,500 SRI LANKA 13 42 1,010 THAILAND 35 276 2,490 KOREA 218 302 14,000 MALAYSIA 225 272 4,520 JAPAN 441 586 37,050 UNITED KINGDOM 451 510 33,630 UNITES STATES 465 808 41,440 RESEARCH METHODOLOGY Research Methodology deals with the various methods of research. The purpose of the research methodology is to describe the research procedure used in the research. Research Methodology helps in carrying out the project report in by analyzing the various research findings collected through the data collection methods. TOTAL NUMBER OF VEHICLES (INDIA) TABLE 1 shows the progress report of number of vehicles from 1951 – 2008, shown on x-axis, where as number of vehicles shown on y-axis. Number of vehicles in car increased due to demand and supply of cars with potential scope in INDIA. GROWTH OF MOTOR VEHICLES (INDIA) TABLE 2 – Two Wheelers: Two wheel vehicles are the dominant mode of private road transport in INDIA. They account for more than three – quarters of the total registered vehicle population and have exhibited the highest average annual growth rate – 14. 5% between 1980 and 2007. Car, Jeeps and Taxis taken together have grown at an average annual growth rate of 9. 5% during this period, whereas the population of registered buses has increased at an average annual growth rate of 7. 5% over the same period. % OF PEOPLE WHO ARE AWARE OF TATA NANO TABLE 3 – The % of people who are aware of the TATA’S new product – NANO car is shown with the help of pie chart. Here, blue color indicates that people are aware of TATA NANO and red color indicates the % of people who are not aware of TATA NANO. While analyzing this chart, we can know that only 3% of the total sample population is not aware about TATA NANO. This shows the great effect of media, newspaper and launching of this product. PREFERENCES OF DIFFERENT AGE GROUP REGARDING BUYING OF NANO TABLE 4 – This chart shows the preference of different age group to buy TATA NANO when it is launched. On X-axis, number of respondents is given where as on Y-axis the age group is given. Blue bar indicates willingness to purchase TATA NANO. Red bar indicates that the respondent is not willing to purchase it and green indicates that the respondent is not sure. While analyzing this chart, we can see that the young generation is eager to buy the product. While due to some misunderstanding about TATA NANO, the older generation doesn’t desire to buy it or are not sure about it. TATA NANO – A PEOPLE’S CAR TABLE 5 – In this chart, number of respondents is given on the y-axis and some features are given on x-axis. By analyzing the chart, we can say that people consider the cost factor the most for TATA NANO followed by the innovation. Even looks has got quite positive reply. TATA NANO is a product that is developed perfectly at minimum cost without sacrificing the quality. DOMESTIC MARKET SHARE TABLE 6 – In this pie chart diagram, it shows that INDIA has a big potential in auto industry. 77% shows two – wheeler, 14% passenger vehicles, commercial vehicles & 4% three wheelers. TATA NANO decided to capture two-wheeler market. BOMBAY STOCK EXCHANGE – TATA MOTORS TABLE 7 – This chart represents how the stock market fluctuate with the ups & down’s of TATA NANO Company. The chart is from 2007-08 which shows how BSE increase with an increase in TATA NANO. AUTOMOBILE PRODUCTION TABLE 8 – This chart shows that how automobile production is increasing every year. According to this chart, it shows from 2001 to 2007, where every year automobile production is increasing in all sectors such as Passenger Cars; Multi-utility vehicles; Commercial Vehicles; Two Vehicles & Three Vehicles. AUTOMOBILE EXPORT TABLE 9 – This chart shows that how automobile exports is increasing every year. According to this chart, it shows from 2001 to 2007, where every year automobile export is increasing in all sectors such as Passenger Cars; Multi-utility vehicles; Commercial Vehicles; Two Vehicles & Three Vehicles. SEGMENTATION VARIABLE USED GEOGRAPHIC RURAL & URBAN DEMOGRAPHIC FAMILY SIZE & INCOME BEHAVIRAL BENEFIR & USER STATUS TARGET MARKET EXECUTIVE TWO WHEELER SEGMENT, SECOND HAND CAR USER, AUTO RICKSHAW MARKET, MIDDLE & LOWER INCOME GROUP PEOPLE POSITIONING TATA INTENDING TO PLACE IN THE MIND OF THE CONSUMERS AS A PEOPLE’S CAR STARTEGIC OPTIONS UNDIFFERENTIATED MARKETING IDENTIFICATION OF KEY ISSUES SUGGESTIONS TATA should increase the production of NANO so that customers don’t have to wait much for their car, as they feel urgency for NANO. As people believes that NANO is people’s car and will be affordable by common man which was a dream earlier for them. So the price should be kept stable in future with the increase in price of raw material. Otherwise it will be out of their reach and people believe in MR. RATAN TATA’S statement of – â€Å"PROMISE IS A PROMISE†. TATA should give exchange offer against a two or four wheeler so that those consumers can be easily converted to NANO users. Safety measures can be enhanced because people consider it as their prime concern while purchasing. An option for customization should be available. ANALYSIS OF TATA NANO This project on marketing research was a learning experience and brought me close to NANO and provided us depth knowledge through focus group and survey. Focus group ended up with innovative findings, which helped us in going further on the research. But time in between the focus group was leading to group discussion. IMPACT OF TATA NANO ON LIFE OF COMMON MAN In INDIA every one can afford a NANO, just as we buy any electronic appliances for a home uses. Decrease in price of second hand car. High traffic on roads due to sale of exceeds car on roads. Increase in loan on car installments. And finally TATA NANO is definitely better than Maruti 800. TATA has succeeded in value engineering of the product and its great success for TATA’S. It’s something on which INDIA can feel proud of. NANO has been developed effectively. PORTER’S 5 FORCES MODEL OF NANO CAR There is continuing interest in the study of the forces that impact on an organization, particularly those that can be harnessed to provide competitive advantage. The ideas and models which emerged during the period from 1979 to the mid – 1980s were based on the idea that competitive advantage came from the ability to earn a return on investment that was better than the average for the industry sector. As Porter’s 5 Forces analysis deals with factors outside an industry that influence the nature of competition within it, the forces inside the industry (microenvironment) that influence the way in which firms compete, and so the industry’s likely profitability is conducted in Porter’s five forces model. BARRIERS TO ENTRY Time and cost of entry. Knowledge and Technology. Product Differentiation and Cost Advantage. Government Policy and Expected Retaliation. Access to Distribution Channels. Economies of scale. Barriers. BUYERS Number of customers or Volume of Sales. Buying Volume. Differentiation. Price Elasticity. Incentives. Brand Identity or Brand Image. Switching Costs. SUPPLIERS Number of Suppliers. Size of Suppliers. Switching Costs. Unique service or product. Ability to Substitute. SUBSTITUTES Substitute Performance Cost of Switching Buyer willingness Price Brand COMPETITVE RIVALRY Number of Competitors. Exit Barriers. Niche; Product Quality. Differentiation. Switching Costs. Industry Concentration. Diversity of Competitors. Price Competition. CONCLUSION – FUTURE OF TATA NANO Emerging markets are a fertile ground for innovation. The challenge of reaching dispersed, low – income consumers in emerging markets often spurs significant innovation. As customers gain more power, they will demand more tailoring and value – added service to meet their needs. Companies that innovate on this dimension are likely to be richly rewarded. World is getting tougher day by day being unique is a competitive advantage. An expectation to TATA NANO has proved this. After 100 years to Henry Ford, TATA has proved him again not only he came out of the expectations but also came out with a platform for INDIAN Auto Sector. My opinion after the study of various aspects I found that – TATA NANO is definitely not for: a)Someone looking for better performance b)Someone who is looking to impress c)Someone who want to speed trial on Sunday d)Someone who is looking for long drives TATA NANO is definitely for: a)Someone who is looking to buy a car but cannot afford much price. b)A student who want to go to college, tuition instead of bike. c)Someone who depends on second hand car. )For a house wife who can buy a car with her own savings. e)Someone who depends on scooter. So NANO is not a basically a luxury cars but it can fulfilled the all capacity for middle class people. In this report, I would like to conclude that TATA NANO report was a challenging project for me. I have tried my level best to provide secondary data before the due date of my proj ect. I also believe that more information could be collected and if collected more, it can be useful for the next assignment. I believe that the information or data collected are relevant and correct and could be useful for someone else also.

New Media Convergence and Audience Fragmentation and Programme Content in International Broadcasting

New Media Convergence and Audience Fragmentation and Programme Content in International Broadcasting The new media technologies have been referred to as the communication revolution due to the immense changes they have brought to mass communication and social lifestyles in past decade or so. The expression ‘new media’ has been in use since the 1960s and has had to encompass an expanding and diversifying set of applied communication technologies such the it is somehow impracticable to tell just what the ‘new media’ comprise. As far as the essential features of new media are concerned, however, the main ones seem to be: their interconnectedness; their accessibility to individual users as senders or receivers; their interactivity; their multiplicity of use and open-ended character; and their ubiquity and almost limitless extended located-ness. The new media could be said to have brought a communications revolution because it seems to have brought a revolt against mass communication and all that it used to stand for. The two main driving force of this communications revolution are satellite communication and computer technologies. The key to the immense power of the computer as a communication device lies in the process of digitalization that allows information of all kinds in all formats to be carried with the same efficiency and also in a multiplex. New means of transmission by cable, satellite and radio have immensely increased the capacity to transmit. New means of storage and retrieval including the personal video recorder, the mobile phone, CD-ROM, compact disc, DVD, etc, have also expanded the range of possibilities, and even the remote control device has played a part. The many possibilities of ‘media-making’ (camcorders, PCs, printers, cameras, etc, especially in digital form) have changed immensely the practice of journalism whether print or broadcast, such that the amateur or the professional are being bridged. There are also new kinds of ‘quasi-media’ such as computer games and virtual reality devices which seem to be overlapping with the mass media in their culture and in the satisfaction of use. The communications revolution has being of benefit to traditional media and the audience due mainly to the interactivity that has become possible. What is the nature of convergence? Convergence is the coming together of different technologies, the fusion of two or more technologies to form something new and different, something that has attributes of each but is altogether unique. The new technologies and products that result from convergence are greater than the sum of the original parts, and the two most powerful and pervasive technologies – information and media are converging. The result of convergence has been called ‘techno-fusion’. What are the differences between the old and the new? Today the differences between the old and new are difficult to distinguish partly because some media forms are now distributed across different types of transmission channels, reducing the original uniqueness of form and experience in use. Also, the increasing convergence of technology, based on digitalization, can only reinforce this tendency. Thirdly, globalization has reduced the distinctiveness of domestic content and institutions and as such content and practices are becoming global or universal though some are domesticated variants of the global. Nevertheless, there are some clear differences in terms of physical and psychosocial characteristics, in terms of perceived trust and credibility for example. Differences are obvious concerning freedom and control where the new seems to be freer and less controlled especially by government. Secondly, differences are clear concerning what each is good for and the perceived uses by individual audience members. What is New Media? New media rely on digital technologies, allowing for previously separate media to converge. Media convergence is defined as a phenomenon of new media and this can be explained as digital media. The idea of new media captures both the development of unique forms of digital media, and the remaking of more traditional media forms to adopt and adapt to the new media technologies. Convergence captures the development futures of old media and merges it with new media. Blogs, and Podcasts are all part of new media. MySpace and Facebook are part of social media (also known as viral marketing), which is a branch of new media. What is new about the new media? It is pertinent at this point to understand that a medium is not just an applied technology for transmission of certain symbolic content or of linkage among people but that it also embodies a set of social relations that interact with features of the new technology. There are some evidences that mass media have changed from the past two or three decades from the days of one-way, one-directional and undifferentiated flow to an undifferentiated mass audience due to certain features of new technology. What is new is basically due to the fact of digitalization and convergence. Digitalization is the process by which texts can be reduced to binary form and used in production, distribution and storage. Convergence is the digital linkage and symbiosis between media forms in terms of organization, distribution, reception and regulation. Mcquail (2006) has defined convergence as the process of coming together or becoming more alike of media technologies due to digitalization. The new media transcends the limit of traditional print and broadcast in the following ways: ? It enables many-to-many conversations ?It enables the simultaneous reception, alteration and redistribution of cultural products ? It dislocates communicative action beyond national boundaries bringing in the ‘death of the distance’ across the world More succinctly, what is new about the new media may be the combination of interactivity with innovative features such as, the unlimited range of content and content format, the scope of audience reach, and the global nature of communication. Other features include, that the new media are as much private and public communication and that their operation is not typically professional or bureaucratically organized to the same degree as the mass media. Another feature of the new media is that the boundaries between publisher, producer, distributor, consumer and reviewer of content are blurring, leading to a general meltdown of roles that may result in the emergence of separate, more specialized institutional complexes of media skills and activities. So, what is new? ?Digitalization ?Convergence Divergence from mass communication ?Adaptation of media roles ?Interactivity and fragmentation of audience ?Fragmentation of media organization and institution ?Reduced control Categories of new media While new media technological forms continue to multiply and diversify, there are as at now four main categories. ?Interpersonal communication media ?Interactive play media ?Information search media ?Collective participatory media Key ch aracteristics of new media The following are the key characteristics unique to the new media across the four categories. Interactivity ?Sociability ?Media richness ?Audience autonomy ?Entertainment ?User privacy ?User personalization Audience Fragmentation and Programme Content in International Broadcasting Countries and cultures have long been in communication across borders; however, in the 20th century, first radio, then television and the internet accelerated that process dramatically. National leaders are often unnerved when broadcasts or other information comes straight across borders without any chance to stop, control, or mediate it. In the 1930s and 1940s, around World War II and the cold war, radio seemed menacingly effective in propaganda across borders. Radio competitions and clashes, even some miniature cold wars of their own, erupted among a number of countries in the Asia, Middle East, Latin America, Eastern Europe and the West and USA. By contrast, broadcast television seemed comfortingly short range as it took preeminence from the late 1940s on. Satellite television was the next big technological development in international broadcasting. As early as the 1960s controversies started concerning the use of this type of transmission for fear of the propaganda and intrusion into national borders. The debate culminated in a schism between the developed and the developing regions of the world concerning cultural imperialism, media imperialism and the imbalance in news flow across the globe. The global spread of satellite and cable TV channels in the 1990s has seemed to increase the outflow of American and European television programming and films to other countries. The internet has become the latest major t technology to deliver radio, television, music downloads, video downloads, films, news stories, newspapers, and new forms of content, like weblogs, across national and cultural borders. The growth of the internet in the late 1990s and 2000s has also threatened the ability of national governments to control cross-border flow of information and entertainment. The internet continues to bring a great deal of content from the USA and the West into other parts of the world. However, it also much cheaper to produce either information or entertainment for the internet, so many governments, cultures, religion, and ideologies now produce for and distribute over the internet. Governments dominated activity in international radio, despite early developments and precedents from commercial international shortwave broadcasting prior to World War II. However, it seems private actors instead of governments now dominate global television news and entertainment. What are the implications for the audience of the shift from government international radio broadcasting to private international satellite television? What of the further shift on the internet to supplement or replace the dominance of major international radio and international commercial TV? What of the implications of the fact that most radio audiences today tend to be quite localized, given a choice, particularly with the spread of higher fidelity stereo FM broadcasts, which deliver the best available radio sound quality but seldom cover more than a limited urban area? What are the motivations for broadcasting internationally? Four major reasons have been adduced for both state-run and private organizations transmitting directly across borders: to enhance national or organizational prestige; to promote national or organizational interests; to attempt religious, ideological or political indoctrination; and to foster cultural ties. When governments are the primary actors as it is here, the goal is often summed up as public diplomacy. That is the deliberate effort by governments to affect foreign public opinion in a manner that is positive to their goals. Public diplomacy may be defined as the influencing in a positive way the perceptions of individuals and organizations across the world. Another perspective on this sees motivations in terms of: being an instrument of foreign policy, as a mirror of society, as symbolic presence, as a converter and sustainer, as a coercer and intimidator, as an educator, as an entertainer, and as a seller of goods and services. Evidence of the importance that governments attach to international broadcasting can be found in their total commitment to funding and support using diverse models as may be found in BBC, VOA, Radio Moscow, RFI, etc. Similarly, as the internet now permits a greater variety of players to broadcasting, many more have entered to pursue all or some of similar goals. Why audiences listen or view across borders? According to the categories of listening motivations listed by Boyd (1996) as cited by Straubhaar and Boyd (2003), audiences tune in to hear news and information, to be entertained, to learn, to hear religious or political broadcast, to enhance their status, to protest, or to pursue a hobby. Concerning the question of media effects on audience in international broadcasting, the available studies show that the effects of international radio broadcasting are relatively limited. Nevertheless, there are at least some historical cases in which international radio as part of public diplomacy had considerable impact. Radio Free Europe clearly had a role in fomenting the Hungarian uprising of 1956. The USA conducted ‘radio wars’ against Cuba and Nicaragua fomenting refugee flight if nothing else. The use of radio in international broadcasting is changing decisively; however, as most of the services are moving away from transmitting on shortwave radio and moving towards re-broadcasting or re-transmitting on leased local FM facilities and also supplementing these efforts by web casting. Today, international radio broadcasters tend to put their signals out as streaming audio feeds on the internet. International radio is also sometimes sought by those who do not trust the local or national media readily available to then. This and other factors may be affecting the international audience in the direction of fragmentation. Few international broadcasters today have anything resembling a mass audience, instead they have fragments of core listeners of viewers who are attracted by tradition or habit or interests in specific programming such as news, music, documentaries, sports and so on. Audience Fragmentation in International Broadcasting The rise of new media has brought the question of audience fragmentation and selective exposure to the front burner of concerns by the broadcast media. This is because audience fragmentation has emerged as the inevitable consequence of audience diversity based on diversity of participation and reception that have been enhanced immensely by the convergence of media technologies. Audience fragmentation may also be due to diversity of media content and the loyalty or otherwise of the audience to these various programmes. In the same way there are many broadcast channels and stations even at the external broadcasting level such that loyalties may have become fragmented over the multitude of international stations available to the audience. The array of broadcast options available to the audience may have thus created a remarkable degree of audience fragmentation. There has been created a new multi-platform world due to the convergence of new media. For example, the number of listeners or viewers who now use their PCs or mobile phones for monitoring the newscast instead of waiting for specific time periods of broadcast from their station of choice usually on traditional media may be increasing as more and more people adopt several new media options available to them. Such fragments of listeners or viewers may actually replace their traditional media channels with the ones they now have in multimedia. Some viewers now choose to watch news highlights on the web at their convenience rather than the scheduled news cast they used to frequent. Traditional broadcasters cannot afford to ignore cable and satellite operators as well as the web, mobile and other alternative distribution channels who may have contributed to the fragmentation of their traditional audience. Today media scholars and practitioners have continued to debate whether the mass audience really exists any more or whether mass audience has not become a myth. This issue or question persists because they challenge them to re-think presumed givens of the past while also providing a framework within which to examine the undeniable evidence of fragmentation of the broadcast audience today. As information and communication technologies increasingly become available and affordable to people and are more widely adopted news and current affairs media may have to strategize on ow to move away from being mass media to media targeting and specific niche programming and distribution. The external channel may have to do some audience research to find out what type of audience are disengaging form their traditional media and for what reasons. So also the world-view of such audience may have to be ascertained and embedded in programme content so as to attract the audience. Other forms of distrib ution that may compliment the traditional may have to be considered and appropriated. How to view and review the audience against the backdrop of fragmentation? Any evaluation of audience should start with a disturbing doubt about the continuing validity of the term. On the threshold of an era in which pressing a button summons any song, stock number or movie episode on display anywhere in the house and ‘grazing’ and ‘on demand’ viewing or listening replace the regular traditional listening or viewing habits. The notion of audience as a community or solidarity group, or as a form of involvement in a text which one has not summoned or invented oneself, a text that can surprise, becomes problematic. The danger to audiences posed by their disembodiment into individual dreams bubbles, or their disappearance into time-shift recorders who never find time to listen or view, is not as close as the technologies that allow it. The conditions underlying identity, sociality and community are slower to change than technologies. We know that the world cup or the English league or the Olympic Games find us attending as faithful audience members, be it within the community, the nation or even the globe. These examples however suggest that the term ‘audiences’ is too general. Fans may be more fitting in the case of football, and ‘public’ in the case of an al-Qaida attack. But, whether listening or viewing as we used to know it is seriously threatened, the acutely destabilizing transformations of communication technologies suggest that the concept of ‘audience’ should be studied in tandem with its counterpart: the dominant media and genre it faces. Those changing technologies also suggest that the way in which audiences are situated – is everyone listening or viewing at the same content, are they listening or viewing alone or together, are they talking or silent, is the transmission live or recorded – is inseparable from characteristics of the media they interact with, marked by their technological and institutional characteristics, and the ways in which they perceive their consumers. The larger picture suggests that the contemporary media environment holds two types of threats to audiences. One is the abundance of what is offered, chasing viewers or listeners to an endless choice of niche channels or stations and time-shift options which may operate as a boomerang pushing us to turn on good old broadcast radio or TV and find out what is on. The second threat is the internet. It has been contended that internet user are not really ‘audiences’ as it can not be seen as an electronic mass medium but rather as an umbrella, multi-purpose technology, loaded with a broad range of disparate communication functions, such as shortcutting mediators in the management of daily life. In reality the internet fosters audiences but goes beyond that to provide a myriad of services that may not be in the mode of mass communication especially as it does not fulfill the need of listening or viewing texts over which audiences have no direct control and /or texts that enable the suspending of unbelief. Assuming that in spite of the dramatic transformation in the media environment, audiences are still alive, so do the technologies that nurture them , what follows is a review of the changes undergone by mass media audiences and the ways in which these changes were defined. A very useful scheme to define audiences categorizes them into three: citizens, consumers and jugglers. The audience is categorized thus based on the historical progression of broadcasting through three eras, moving from ‘scarcity’ to ‘availability’ to ‘plenty’. Each phase carries an image of the audience. Scarce broadcasting addresses audiences as a unified mass of ‘citizens’ while available broadcasting addresses them as individual ‘consumers’. Today’s broadcasting of plenty seems to be addressing lonely ‘jugglers’ somewhat paralyzed by endless choice, offering listeners or viewers to either commute between isolated niches or listen or view broadcast as ‘impotent witnesses’. Ellis (2000) as cited by Straubhaar and Boyd (2003), implied that in the first era of scarcity of broadcast, radio and then TV address ‘citizens’ who in the period of availability turn into ‘consumers’ and in the phase of plenty become ‘jugglers’. The ‘citizen’ is a passive audience’ often comprising a lonely crowd subjected to broadcast directed at the mass audience as such broadcast reaches all groups uniformly, but this is soon changed to the ‘consumer’ who is an active audience who has choices and multiple interpretations and plurality of ways of getting involved and varying tastes that can be addressed. The age of plenty provides endless options for activity for the ‘juggler’ audience, but raises the issue of how such activities should be defined. Here, near endless choices weakens commitment and makes the audience to resort to juggling between competing programmes, stations or channels, or media. The monstrous dimensions of choice in this present phase may be leading in two directions. As indicated by Ellis, jugglers can choose between retreating to any obscure, esoteric, isolating niche of broadcasting or joining the citizens and /or consumers by turning to broadcast of traditional radio or TV. What is the implication of audience fragmentation for programme content? Following the identification of today’s audience as a ‘juggler’ audience due to fragmentation the main programme content strategy should border on how to retain the core listeners and viewers and provide niche programmes at the same time. This requires audience research on a more or less continuous basis. International broadcast channels may have to imitate the local FM channels that have mastered the art of creating programme formats that make them unique even where there is a proliferation. The BBC and VOA do a lot of audience research but hardly make them public but they have started utilizing re-distribution and re-transmission on local FM in some regions of world and also making their presence available on the internet and on satellite and cable. What are the prospects of new media? The new media have been widely hailed as a potential way of escape from the oppressive top-down politics of mass democracies in which tightly organized political parties make policy unilaterally and mobilize support behind them with minimal negotiation and grass-roots input. They provide the means for the provision of information and ideas, almost unlimited access for all voices and much feedback and negotiation between sender and receiver in the mass media. They promise new forums for the development of interest groups and formation of opinion, and allow social dialogue without the inevitable intervention of governmental institutions or state machineries. They promise true forms of freedom of expression that may be difficult to control by government. There is the prospect of a reduced role for professional journalist to mediate between citizen and government and to mediate in the public sphere generally. There is also the promise of absence of boundaries, greater speed of transmission and low cost of operations compared to traditional media. The biggest prospect is the ready access for all who want to speak, unmediated by the powerful interests that control the content of print and broadcast. What are the challenges? The new media are no different from the old in terms of social stratification of ownership and access. It is the better-offs that can access and upgrade the new technologies and they are always ahead of the working class or the poor. They are differentially empowered and if anything move further ahead of majority of the people. The new media require new skills and new attitudes to learning and working. There must be the attitude of life-long learning to catch up with new skills demanded by the pace of technological changes. There is also the issue of multi-tasking and its burden or otherwise on the users of new media technologies. Finally, there is overriding challenge of control and diminishing of the freedom of new media. References Anokwa, K. Lin, A. C. , Salwen, B. M. (2003). International Communication: Concepts and Cases. Belmont, CA: Wadsworth/ Thomson. Axford, B. and Huggins, R. (eds). (2001). New Media and Politics. London: Sage. Curran, J. and Gurevitch, M. (2005). Mass Media and Society, 4th ed. London: Hodder Arnold. Jones, S. G. (2003). Encyclopedia of New Media. Thousand Oaks, CA: Sage Kamalipour, R. Y. (2007). Global Communication, 2nd ed. Belmont, CA: Thomson. Koelsch, F. (1995). The Infomedia Rev olution: How it is changing our world and your life. Montreal: Mcgraw-Hill Ryerson. Liebes, T. (2005). Viewing and Reviewing the Audience: Fashions in Communication Research, in Curran, J. and Gurevitch, M. (2005). Mass Media and Society, 4th ed. London: Hodder Arnold. Mcquail, D. (2006). Mcquail’s Mass Communication Theory. London: Sage. Slevin, J. (2000). The Internet and Society. Cambridge: Polity. Straubhaar, D. J. and Boyd, D. A. (2003). International Broadcasting, in Anokwa, K. , Lin, A. C. , Salwen, B. M. International Communication: Concepts and Cases. Belmont, CA: Wadsworth/ Thomson.

Sainsbury Plc Essay Example | Topics and Well Written Essays - 2500 words

Sainsbury Plc - Essay Example The ratio signifies that in the first year the firm has used around 58 % long term borrowing. However, it was reduced in the next year because the equity portion increased to a higher level. It is evident from the Table 1 that all components of equity portion have increased substantially in the year 2008.Factoring is a method of short term financing whereby a firm sells its trade debts at a discount to a financial institution (Lajoux 2004). It is a continuous arrangement between a financial institution (namely the factor) and a company (namely the client) which sells goods and services to trade customers on credit. As per this arrangement, the factor purchases the client's trade debts including account receivables either with or without recourse to the client, and thus, exercise control over the credit extended to the customers and administers the sales ledger of hi client. The client is immediately paid a sizeable portion of the trade debts taken over and when the trade customers re pay their dues, the factor will make the remaining payment. To put in simple language, a factor is an agent who collects the dues of hi client for a certain fee. Factoring offers a number of benefits to a client. In many cases factoring is found to be a more appropriate mode of financing than banks. Some of the benefits are briefed below: The first and foremost service offered by a factor to its client is that it offers an off balance sheet financing arrangement. By collecting receivables of the clients, factor provides them with a means of finance without bothering about the procedures and troubles of usual financing arrangement. Factoring allows firms to manage the cash flow more efficiently. It does not need to wait for the realization of debtors/receivable to find cash flows to pay off various obligations and cash needs. Therefore, cash position/working capital position can be made sound and stern. The efforts of collection of receivables can be canalized to some other areas and thereby organization's efficiency can be improved. In the absence of factoring arrangement, the risk of non-payment should have been borne by the client itself. Thus, factoring is also a kind of insurance whereby the risk of loss or non payment by debtors will be shared with factor(s) Apart from being a financier, a factor provides the client with the management and maintaining ledger of debtors A number of consultancy services such as assessing he credit worthiness of client's customers, ascertain their track record are also offered by factor. In addition to the direct benefits from a factor, the clients are benefited many other indirect trade benefits such as increased working capital position; liquidity; bargaining power and trustworthiness among customers and public at large. 3. Control of working capital has always been thought to be the most important factor in the short-term financial management of companies. In what sense your

The School Nurse Essay Example | Topics and Well Written Essays - 1000 words

The School Nurse - Essay Example However, in today's world the school nurse position is not given the resources necessary to accomplish this goal and the role has become so unmanageable and the task so encompassing it may be placing education and students at risk. The number of students taking Ritalin has doubled since 1990 and now exceeds 3 million students (Goldberg, 1). The over worked nurses must medicate these students to insure the proper dose to the correct student. The pervasiveness of lunchtime medication has become so involved and lines of children outside nurses' offices so prevalent, that in Boston, schools are now facing a challenging dilemma; Who should have responsibility for the medicating According to Carey Goldberg, reporter for the New York Times, "...school officials have proposed that individual nurses be given permission to delegate the distribution of their ''meds'' to handpicked, supervised staff members". Many nurses who advocate the addition of higher paid nurses as a solution rather than reducing their roles have discredited the plan as unsafe. However, school officials see it as a reasonable cost cutting measure in this New World of psychoactive drugs. Untrained personnel handing out sensitive and dangerous drugs a re certainly placing the students at an increased risk. School nurses are called upon to walk obese students, insert catheters, and administer diabetic insulin. These are disciplines that call on the highest order of medical training. Food poisoning, infectious diseases, sexually transmitted diseases, and injuries from student violence complicate these situations. The nurse is required to perform the duties of a general practitioner while having the training of a nurse and the attendant pay scale. Still, school systems balk at the possibility of adding more nurses to the staff due to cost considerations. While the National Association of School Nurses recommends that a school system have one nurse per 750 students, the national average is one nurse per 1350 students (Vail). Attending to the students medical needs should be a priority to assure that the system is promoting adequate and fair education, but staffing at a 50% level can not guarantee success of the health of the student body. Obesity is running rampant through the school corridors and nutrition and healthy food have come into the spotlight. Once again, the school nurse is called on to make recommendations and plans to provide a healthy diet and reduce the problem of overweight children. Nutrition is a special discipline and often runs counter to the school's agenda of providing vending machines and a junk food cafeteria. There is more profit in a McDonald's station than there is in a healthy dietary offering. The American Medical Association advocates a proactive approach based on food types and amounts that are to be offered through school lunches ("Expert Committee Recommendations", 8). Dedicated school nurses can not be expected to protect the health of children in the existing political and economical climate of many school boards. They are not trained as nutritionists and do nor serve the political function of being socially

Short answer questions Coursework Example | Topics and Well Written Essays - 500 words

Short answer questions - Coursework Example With two workers, Karen would make 40 stethoscopes ($400), but pay $200 in wages, giving a profit margin of $200. With three workers, Karen would make 55 stethoscopes ($550), but pay $300 in wages , giving a profit margin of $250. With four workers, Karen would make 65 stethoscopes ($650), but pay $400 in wages, again giving a profit margin of $250. With five workers, Karen would make 70 stethoscopes ($700), but pay $500 in wages, giving a profit margin of $200. With six workers, Karen would make 73 stethoscopes ($730), and give $600 in wages, meaning the profit margin is only $130, and with seven the profit margin is only $40. Taking all of this into account, it would seem that Karen should hire 4 or 5 workers, as these options both give a $250 profit margin and this gives the profit-maximizing level of output. This can be found using the formula: 2. Given the information from question 1, now say that the workers whom Karen hires get trained in new technology and learn new skills. This causes them to become more productive. Karen’s firm is the only firm to use this technology, and training does not improve the productivity of workers in firms outside of Karen’s firm. a) Will this change the quantity of workers whom Karen hires? Explain your answer. b) Will this change the wage rate of the workers in Karen’s firm? Explain your answer. (5 points) b- Different skill levels often equate to a difference in pay, and in this case Karen has hired workers trained in new technology with skills that cannot be found outside her own firm. The difference in pay rates for skilled workers can be seen as a compensation for aquiring skills (which may mean the worker has not been earning for some time) or for simply going through the lengthy and sometimes difficult process of aquiring these skills (Baumol, 2011). Additionally, as this technology is not available at other firms, workers need to have an incentive to work for Karen and undergo the relevant training, and

This research can focus on any historical topic related to the Paper

This can focus on any historical topic related to the course.that is, on any topic covered in class or in your dossie - Research Paper Example The third section will examine the role of women in 1930s film and theorise that some women, notably Norma Shearer, transcended stereotypes. It will explore how women’s roles in the cinema evolved from the beginning to the end of the Great Depression (1929–1939). The fourth section will examine criticisms of women in 1930s film while the fifth section will present a conclusion. Annotated Bibliography Berry, S. (2000). Screen style: Consumer fashion and femininity in 1930s Hollywood, Minneapolis: University of Minnesota Press. This book will be useful in assessing the influence of 1930s films because it details how Greta Garbo, Joan Crawford and Marlene Dietrich influenced women filmgoers as role models of self-determination, and shows why the public is fascinated with these strong-willed women. Davies, C. (1988). New women, new culture: The Women’s Weekly and Hollywood in Australia in the early 1930s. Brisbane: Griffith University. This study is very important to this research because it explores how the new woman (from the period after the censorship policy was implemented) came to exist, and how she affected culture, including how women were portrayed in films and it examines how the Hollywood portrayal of women in the 1930s affected women in Australia. Dawson, J.E. (1995). Hollywood’s image of the workingwoman, Las Vegas: University of Nevada. This dissertation enables exploration of the roles that women have taken in films, how women are portrayed in films, and the psychological aspects and influence of films on women. Feuer, J. (1993). The Hollywood musical, Bloomington: Indiana University Press. This book will assist in understanding the origins and evolution of the Hollywood musical, as well as how it has affected society over the years, particularly in the chapter ‘Dream worlds and dream stages’, which details how Hollywood musicals provided audiences with escapist entertainment during the difficulties of the war and Great Depression in the 1930s. Kolbjornsen, T.K. (1998). ‘Dansingi Hollywood: punktnedslagi film-musikalenshistorie’, dissertation, Philadelphia: Villanova University. This dissertation explores musical film aesthetically, examines how spectators are transformed by the experience of watching Hollywood musicals (such as the Busby Berkeley shows in the 1930s), explores dance as an aesthetic sign, and discusses how musicals transform women into kinetic ornaments. Lovasz, K. (2007). ‘Technologies of self-presentation: Women’s engagement with mediated representation from the era of silent film to the Internet age’, dissertation, Princeton: Princeton University. In this dissertation, Lovasz explores identity theory, which explains how women relate to patriarchal culture, by exploring a woman’s imagined and virtual cultural experiences, including those of film. Mulvey, L. (1999). ‘Visual pleasure and narrative cinema’, in Leo Braudy and Marshall Cohen (eds), Film Theory and Criticism:Introductory Readings, New York: Oxford University Press. This text analyses the Madonna–whore complex and the role of women pleasing men in Hollywood productions,

Discuss the Implications of the Increaing Length of Annual Reports Essay

Discuss the Implications of the Increaing Length of Annual Reports - Essay Example In this regard, many independent and regulatory authorities have tried to protect the investors’ and shareholders’ interest from managements’ biases by taking major steps like corporate governance and accounting policies. Publication of annual reports is one the basic responsibilities. With tightening policies from regulatory authorities, the managements are required to disclose number of information other than financial statement. This paper will attempt to present the purposes and increasing length of annual report and its implications (Stittle, 2003, p.143). Purposes and Importance of Annual Report Annual report is primarily associated the disclosure of the financial report of a corporate which is important for the users like prospective investor, existing shareholders and creditor for making economical decisions. Financial information is highly required as it shows the financial health of the organisation like financial risk, stability, volatility, assets, li abilities etc (Valencia College, n.d.). However, merely disclosing the financial information does not serve the purposes for protecting shareholders’ interest by offering sufficient level of transparency. ... The annual report also discloses other necessary information which is highly required for ensuring the biased free information. For example, the company also discloses accounting policies, footnotes which act as empirical studies for the stakeholders. Form the companies’ perspective, annual reports are also used for market signalling by disclosing a number of voluntary news and recent developments. Moreover, the annual reports are prepared in the simplest way so that a person with basic knowledge of economics is able to understand the internal information and activities. The companies are obligated to ensure that each of its stakeholders is able to access the annual reports and hence, publicly listed companies are responsible for publishing its annual reports through corporate websites, economic journals and news papers, and subscriptions (Vause, 2009, p.9). Increasing Length of Annual Report and its Implications To make the annual reports more relevant with enhanced disclosur e has become a challenge for both the regulators and firms. On one hand, regulatory authorities require that the companies’ annual reports must be understood by ordinary shareholders and investors; on the other hand, they are required to include complete and transparent disclosures. The recent financial crisis of 2007-2010 has marked the importance of financial disclosures. The international and independent organisations like FRC, OECD, IASB and FASB require wide ranges of information as mandatory disclosure. The IFRS and US GAAP are two major financial reporting frameworks that recommend upon the accounting standards and disclosures in the annual report. Their requirements of disclosure have been constantly increased for better transparency and monitoring the activity of the

Iraq in the post-Hashemite era & Saddam Hussein and the Ba'th party Essay

Iraq in the post-Hashemite era & Saddam Hussein and the Ba'th party - Essay Example The US led by George Bush invaded Iraq leading to destruction of property and people. The country was in shambles. Consequently, Iran got an opportunity to help its longtime partner in trade and diplomatic ties. Iran responded by provision of goods and service to Iraq to help in the reconstruction of the nation. However, the two nations fought due to the territorial conflicts. The territory between the two nations is oil-rich. This situation led to war between the two nations. According to Tripp, the US had assumed the crucial part in the toppling of the authoritarian government in Iraq by expelling Saddam Hussein from the steerage of the state2. It was assumed as an issue of grave risk to the United States around then focused around discernment reports of Iraq assembling weapons of mass decimation. The results of the Iraq War ought to be looked upon all things considered so as to accept our assumption about sensible clarification3. It respects Americas change of conciliatory connection in the national governmental issues of any country under the impact of the tumultuous times of the Arab

Position Paper - Topic - Inside the Minds of Google Essay

Position Paper - Topic - Inside the Minds of Google - Essay Example Instead, different entities that cater for the youth should support them both financially and socially in order to realize their ambitions. Additionally, IT experts and creative minds are stimulated by the success stories of the Google team in terms of working together to attain a common goal (Genzlinger 1). This implies that the aspect of Ms. Bartiromo to address the privacy issue is quite illuminating considering that complaints have been raised how Google handles such information. Therefore, it is imperative to note that security of internet users’ should not contravened because this is a violation of one’s private life. For example, there regular deletion of information contained in most databases of IT companies that are interconnected globally. This is why Google and security items have generated a fuss across different sectors of the nation. In other words, complaints of most modern innovations of technology being used to snoop into the private lives of citizens have even elicited fierce debate in the Congress. Therefore, suggestions have proposed the passing of legislation that monitors how IT comp anies handle the information of its clients and the legal action one is entitled to incase of a violation. In other words, this means that one of the most innovative and a successful company in the world is worried on how it is perceived by its more than one billion clients around the world. Similarly, from the video there is the chief executive of Google, Eric Schmidt explaining how the gigantic IT Company nurtures its workers by fostering a creative environment. This teaches IT managers and other leaders of other companies on the need to cater for its workers in order to attain results desired by the clients on time (Genzlinger 1). However, management should at times adopt its position depending on the existing environment of its workers and the expected goals and objectives. On that perspective, motivation of workers is

Analysis Project Essay Example | Topics and Well Written Essays - 1500 words

Analysis Project - Essay Example As such, four sources have been identified and will be used to gain deeper perspectives and insights on the topic. The first source is an academic paper written in 2003 by Jerr Boschee and Jim McClurg entitled Towards a Better Understanding of Social Entrepreneurship. The second source is a Harvard Business School paper written in 2009 by James Austin and Ezequiel Reficco entitled Corporate Social Entrepreneurship. The third source is working paper written in 2009 by Filipe Santos entitled A Positive Theory of Social Entrepreneurship. The last source is think piece written in 2003 by Charles Leadbeater entitled Social enterprise and Social Innovation: Strategies for the Next Ten Years. All of these works have been developed to explore the theoretical and practical dimensions of social entrepreneurship in an analytical and scholarly manner. Therefore, using these sources will not only widen my perspective on the conceptual implications surrounding social entrepreneurship, it will also help me better appreciate the concept from a pragmatic and process-oriented view. Firstly, Jerr Boschee and Jim McClurg, in their paper entitled Towards a Better Understanding of Social Entrepreneurship, elucidated the essential characteristics of social entrepreneurship which are summarized as â€Å"adopting a mission to create and sustain social value (not just private value); recognizing and relentlessly pursuing new opportunities to serve that mission; engaging in a process of continuous innovation, adaptation, and learning; acting boldly without being limited by resources currently in hand; and exhibiting a heightened sense of accountability to the constituencies served and for the outcomes created† (Boschee & McClurg 4). In this regard, self-sufficiency is the determining factor of social entrepreneurship, which springs from the embracing of innovative and goal-driven ideas that contribute in the reconfiguration of business processes. Thus, it is the fulfillment of spe cific social goals and not the maximization of market shares and profits that becomes the company’s ‘bottom line’. Analyzing the authors’ discussion on the key characteristics of social entrepreneurship, it can be claimed that they have indeed clarified what makes this type of entrepreneurship unique and worth pursuing. Secondly, in the Harvard Business School paper entitled Corporate Social Entrepreneurship, authors James Austin and Ezequiel Reficco purported that the proper execution of CSE lies in the creation of a culture that empowers employees toward becoming effective leaders. As such, the authors posited that in order to produce a significant and comprehensive transformation in business operations, the firm must â€Å"adopt a socio-entrepreneurial mindset and cultivate a socio-entrepreneurial environment that enables fundamental organizational transformation† (Austin & Reficco 3). Top leaders have a pivotal role in not only determining how t he principles of CSE help the company attain its business objectives, but also in spearheading the integration of all business processes as aligned with the set goals. Looking at the authors’ major views on the redefinition of the company’

Diversity, equality and inclusion in a work setting Essay Example for Free

Diversity, equality and inclusion in a work setting Essay Diversity means variety. The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique, and recognizing our individual differences. These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies. It is the exploration of these differences in a safe, positive, and nurturing environment. It is about understanding each other and moving beyond simple tolerance to embracing and celebrating the rich dimensions of diversity contained within each individual. Diversity is a reality created by individuals and groups from a broad spectrum of demographic and philosophical differences. It is extremely important to support and protect diversity because by valuing individuals and groups free from prejudice, and by fostering a climate where equity and mutual respect are intrinsic. Diversity means more than just acknowledging and/or tolerating difference. Diversity is a set of conscious practices that involve: ï‚ §Understanding and appreciating interdependence of humanity, cultures, and the natural environment. ï‚ §Practicing mutual respect for qualities and experiences that are different from our own. ï‚ §Understanding that diversity includes not only ways of being but also ways of knowing; ï‚ §Recognizing that personal, cultural and institutionalized discrimination creates and sustains privileges for some while creating and sustaining disadvantages for others; ï‚ §Building alliances across differences so that we can work together to eradicate all forms of discrimination. Diversity includes, therefore, knowing how to relate to those qualities and conditions that are different from our own and outside the groups to which we belong, yet are present in other individuals and groups. These include but are not limited to age, ethnicity, class, gender, physical abilities/qualities, race, sexual orientation, as well as religious status, gender expression, educational background, geographical location, income, marital status, parental status, and work experiences. Finally, we acknowledge that categories of difference are not always fixed but also can be fluid, we respect individual rights to self-identification, and we recognize that no one culture is intrinsically superior to another. Health and social care settings reflect the diversity of the population at large. Residents in a care home for elderly people – men and women, possibly gay and lesbian may range in age from 60 to well into their ninth decade. Each will have their own set of personal expe riences and in locations with an immigrant community, may hail from a variety of different countries. And preferences, for example for food and music, will vary from one person to another, as will attitudes, for example to staff and fellow residents, beliefs, for example political ideas and religious faiths, health status and physical and intellectual ability. Apart from differences in age, sex and gender, physical characteristics, ability, experiences and personal attributes, people also differ in respect of their: Diet, for example different health conditions mean that some people have specific dietary needs, and vegetarians and vegans can’t take medication that is derived from animals. Religious faith, for example some religions have specific requirements with respect to diet and method of worship, others require the use of running water to maintain personal hygiene, the right hand for eating and the left for personal cleansing after using the toilet, and so on. Need for modesty and dignity, for example some people aren’t comfortable being touched or seen undressed by someone of the opposite sex or that they don’t know; and different people have different ideas about how to be addressed when being spoken to. Communication, for example different physical and mental health conditions require the use of different methods of communication; some people express their fear, pain and grief freely and openly whilst others are more reserved; and different people have different ideas about the extent of their personal space. Working with and getting to know a diverse range of people – service users, patients, their friends and family, colleagues and other professionals enables health and social care workers to develop their knowledge and understanding of different ways of thinking and living and the reasons for different behaviours. As a consequence, tolerance of and respect for others develops, both of which are essential for meeting diverse – and individual – needs. And having their differences acknowledged and understood helps people to develop a sense of belonging. In addition, learning about different ways of thinking and living can be life-enriching. We become more open-minded to new experiences, opportunities and challenges, and are able to develop new relationships. As a result we grow as human beings and are able to achieve our full potential. Equality Equality is about treating people fairly, regardless of their differences, by ensuring that they have access to the same life opportunities as everyone else, ie that they have equal opportunities. Life opportunities include: Housing. Warmth and shelter are basic human needs. Education and employment. Just about everybody is capable of learning, and education not only enables us to find employment, it helps us to realize our full potential as human beings. Transport, without which we couldn’t get to work, to the shops, to see friends and family, to gp and hospital appointments, and so on. Health and social care, which all of us need at some point in our lives. Having enough money to buy a decent quality of life and not live in poverty. Being able to buy goods and services, in person, by telephone or online using cash, cheques, credit or debit cards or electronic transfer. Some people need extra help to access life opportunities. For example, having a physical or sensory disability can impact on gaining an education, a job, using public transport, getting to the doctors; and being elderly or mentally ill can affect an individual’s ability to maintain a decent standard of living, buy goods and services, speak up for themselves and have others listen to them. For this reason, equality is also about giving people help, providing them with appropriate services, so that they are not disadvantaged or treated less fairly than anyone else. People are disadvantaged for many reasons, but usually because they are different with respect to their: Appearance. Racial harassment and attacks are usually acted out on people whose appearance, for exam ple their skin colour and style of dress, is different from that of the perpetrator. Sex. Men are still more likely to be better paid than women and to reach the top of the career ladder, and some jobs are still perceived and advertised as being ’women’s’ or ‘men’s’ work. Sexual orientation. Gays and lesbians remain subject to physical and verbal abuse. Age. Older people often describe themselves as invisible, undervalued and a burden because of the way society treats them. Ability. A general lack of understanding about the needs of people with physical or mental disabilities results in them finding it very difficult to make the most of life’s opportunities. Imposing disadvantage on people can prevent them from entering into the everyday life of their community and of society. In other words they can become socially and financially excluded. Inclusion The term inclusion is seen as a universal human right and aims at embracing all people irrespective of race, gender, disability, medical or other need. It is about giving equal access and opportunities and getting rid of discrimination and intolerance. Inclusion nurtures a sense of wellbeing and of confidence in ones own identity and abilities. And it ensures that everyone can achieve their potent ial and take their rightful place in society. The potential effects of discrimination A prejudice is an attitude or way of thinking based on an unfounded, unreasonable pre-judgement of an individual, particular group of people or situation, rather than on a factual assessment. Prejudices can be positive or negative. If we are positively prejudiced towards someone, we think well of them. On the other hand, if we are negatively prejudiced against someone, we tolerate them less. In the main, negative prejudices develop against people who are different in some way. Discrimination happens when we act out our negative prejudices. Discriminatory behaviour results in unfair, unjust treatment. The people most likely to be discriminated against are those who are different in respect of their: Age. Age discrimination, or ageism, isn’t only targeted at elderly people – youngsters can also be on the receiving end of bullying, harassment and undeserved criticism. Sex. Men and women continue to be treated unfairly in certain walks of life, in particular in the workplace. Discrimination based on sex is known as sexism. Nationality, ethnic background, religion. Some people consider themselves superior to those from different backgrounds and faiths. Victimisation, bullying and harassment of people for such reasons is known as racism. Ability. Barriers that prevent disabled people from accessing the same opportunities as able-bodied people and the ignorant acting out of negative prejudices against physically or intellectually disabled people, for example through namecalling and damage of their property, is known as disablism. Size. Some of us are guilty of judging people by their size and treating them unfairly as a result. This behaviour is known as sizeism. Financial status. Discrimination against people on the grounds of their income, for example treating people living in poverty as inferior, is known as povertyism. There are two forms of discrimination, direct and indirect. Direct discrimination occurs when someone is intentionally treated unfairly, for example harassment on the basis of skin colour or religion. Indirect discrimination occurs when rules or guidelines meant to apply to everyone unintentionally affect one group of people more than others. For example, a company policy requiring everyone to work night shifts indirectly discriminates against single parents or people who care for elderly relatives, and menus that fail to offer a selection of food indirectly discriminates against people with specific dietary needs or preferences. Discrimination takes place in a variety of settings, for example within educational establishments, where learners may not be given support and encouragement if it’s assumed that their disability or advancing years affects their ability to learn; in the workplace, when people are persecuted on the basis of their skin colour or sexual preference. In housing, when landlords refuse to let their property to someone because of their refugee status or ethnic background; and in health and social care, when people are denied access to care on the basis of where they live – the postcode lottery. Inclusive work practice Inclusive practice is about the attitudes, approaches and strategies take n to ensure that people are not excluded or isolated. It means supporting diversity by accepting and welcoming people’s differences, and promoting equality by ensuring equal opportunities for all. Inclusive practice is best practise. Health and social care workers demonstrate inclusive practice by working in ways that recognise, respect, value and make the most of all aspects of diversity. Having a sound awareness of and responding sensitively to an individual’s diverse needs supports them in developing a sense of belonging, wellbeing and confidence in their identity and abilities. And it helps them to achieve their potential and take their rightful place in society. In addition, inclusive practice involves having an understanding of the disastrous impact that discrimination, inequality and social exclusion can have on an individual’s physical and mental health. Having such an understanding ensures appropriate, personalised care and support, thereby enabling an individual to develop selfrespect and maintain a valued role in society. Because people who fail to support diversity or promote equality are usually entirely unaware of their attitudes and the impact of their behaviour, inclusive practice in volves reflecting on and challenging ones own prejudices, behaviours and work practices. It also involves challenging those of colleagues and other service providers, with a view to adapting ways of thinking and working and to changing services to build on good practice and to better support diversity and promote equality. Discrimination is an injustice and has devastating effects. The UK has in place numerous pieces of legislation (laws), rules, regulations, guidance documents and statutory codes of practice, all of which are intended to promote diversity, ensure equality and end discrimination. In other words they are in place to promote everyone’s right to fair and equal treatment, regardless of their differences. Acts of Parliament and regulations include: ï€  Ã¯â‚¬  The Human Rights Act 1998. This covers many different types of discrimination, including some that are not covered by other discrimination laws. Rights under the Act can be used only against a public authority, for example, the police or a local council, and not a private company. However, court decisions on discrimination usually have to take into account what the Human Rights Act says. The Equality Act became law in October 2010. It replaces previous legislation (such as the Race Relations Act 1976 and the Disability Discri mination Act 1995) and ensures consistency in what you need to do to make your workplace a fair environment and to comply with the law. The Equality Act covers the same groups that were protected by existing equality legislation age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership and pregnancy and maternity but extends some protections to groups not previously covered, and also strengthens particular aspects of equality law. The Equality Act is a mixture of rights and responsibilities that have: Stayed the same for example, direct discrimination still occurs when someone is treated less favourably than another person because of a protected characteristic Changed for example, employees will now be able to complain of harassment even if it is not directed at them, if they can demonstrate that it creates an offensive environment for them Been extended for example, associative discrimination (direct discrimination against someone because they associate with another person who possesses a protected characteristic) will cover age, disability, gender reassignment and sex as well as race, religion and belief and sexual orientation Been introduced for the first time for example, the concept of discrimination arising from disability, which occurs if a disabled person is treated unfavourably because of something arising in consequence of their disabilit. Other pieces of legislation that protect the rights of people who use care services include: The NHS and Community Care Act 1980. This protects the rights of older and disabled people to receive care at home and in the community in ways that take account of their choices. The Children Act 2004. This protects children’s rights by requiring Local Authorities to be flexible in meeting their needs. Health and Social Care Act 2008. This Act established the Care Quality Commission (CQC), the remit of which is to protect and promote the right of people using health and social care services in England to quality care and to regulate its provision. CQC took over the roles of the Healthcare Commission, Commission for Social Care Inspection and the Mental Health Act Commission in March 2009. These pieces of legislation have helped us move forward on equality, but in 2009, women were still earning, on average, 23% less per hour than men; less able but better off children were overtaking m ore able, poorer children at school by the age of six; people with disabilities were still more than twice as likely to be out of work than able bodied people; and one in five older people was unsuccessful in getting quotations for motor insurance, travel insurance and car hire.

The Horse Dealers Daughter

The Horse Dealers Daughter D.H. Lawrences, The Horse Dealers Daughter, tells a timeless love story of Mabel and Jack, two people of totally different social standings, falling in love. After the death of Mabels father her and her three brothers are left to be on their own. While Mabels three brothers know where they are going to go and what each of them is going to do, Mabel is still undecided. Mabel is a stubborn, hardheaded girl who does not have much to say, to anyone. And when Jack Fergusson comes through the door of their house, Jack is the last person Mabel ever expected to fall in love with, or even have Jack fall in love with her. Jack Fergusson is a successful doctor, who did not think much of Mabel. Without either of them knowing it they were brought together after Mabel tried killing her self. Love has a strange way of choosing two people for each other, but it always seems to work out. Love is a powerful thing and despite how similar or different two people may be, love will find its way and this i s shown between Mabel and Jack through the use of the symbol of the pond, the plot, and each character themselves. Mabel and Jacks love can be shown through the symbol of the pond. The pond is a symbol that can be interpreted in many different ways; one being it symbolized love (Lu 8). Mabel felt it be at her best interest that she would be better off with her mother, who is dead. She preferred to follow in her mothers footsteps (Hebert). With that, came the thought that she should just kill herself. Without knowing it, the pond was the thing that brought Jack and Mabel together. As she was walking slowly into the pond Jack watched her. As Lawrence stated in the text he followed her minutely as she moved (743). This shows that he had an interest in her and what she was doing. After realizing what Mabel was doing Jack rushed down to the pond to save her (Lawrence 744). Jack showed his true love for her when he entered the water to save her, even though he could not swim. Jack did what any doctor would do and saved her life, after he brought her from the pond he made the water come from her mouth ( Lawrence 744). After Jack saved Mabel he tended to her at Mabels home. As that is one interpretation of the pond, the pond can also show a rebirth. Before Mabel tried to kill her self she was very shy and hardly talk to anyone. Just like their love, he did not know he loved her nor did Mabel know she loved Jack. Jack and Mabel had no real interaction before. After coming out of the water they both realized that they felt something for each other that was never expected. They were brought together by this incident, and there after Jack and Mabel showed their love for each other. While the pond shows Jack and Mabels love through symbolism, the plot also helps prove the theme to they story. The plot also helps prove the theme of the story. With the plot being when Mabel tried to kill herself, this is when both she and Jack first showed their love for each other. Through all the events that happened between Mabel walking into the water and the end of the story where Jack says they must marry (Lawrence 748), they fell deep into love. When Mabel asked Jack, Do you love me, then? (Lawrence 745) it took Jack a while to answer, although he knew that he did love her and Mabel knew he loved her. As Mittlemen said in her article, before the incident Jack had never indicated the he had any love for Mabel (4). In fact before the incident Mabel did not show her love for Jack, nor did she know she had any love for him. After he saved her neither of them could help but show their feelings for each other. The plot of the story helped them to revel their love for each other. They were meant to be together and one-way or another love was going to bring the both of them together. And aft er Mabel tried to kill herself they were together, just like they were destined to be. As the plot helps prove the theme, each character, Jack and Mabel, help as well. Each character, Jack and Mabel, help to prove the main theme the story has to show. Mabel is a part of the lower class of people, who has to buy the cheap groceries (Mittleman). While Jack is a successful doctor who is high class and is considered in the upper part of society. At the beginning of the story Mabel had no idea what she was going to do with her life, so she resulted to go with her mother, but Jack saved her from making that decision. Mabel and Jack are part of two totally different social standings. With that being that is the reason why neither of them thought they would ever fall in love. Starting off Mabel was stubborn and did not really show any liking towards Jack. They are two different people who had thought they had no feelings for one another. Jack shows his kindness towards Mabel. He accepts her for who she is and what she has to bring to the table. Jack knows that she is at the low part of society but he does not let that bother him. Once he realizes that he l oves Mabel, he will not let anything stand in the way of that. He say at the end of the story, Were going to be married, quickly, quickly-tomorrow if I can. (Lawrence 748) This shows that he has true feelings for her and Jack wants her to know that. Mabel, on the other hand, knows that he loves her and she loves him to but she starts to feel horrible. Mabel feels that she is not good enough for him and she does not understand why he loves her, Lawrence stated (748). Jack and Mabel over came the differences they had. They would not let anything stand in the way of their love. They love each other and they each prove that through their characters. Although all three points, symbolism of the pond, the plot, and each character, Jack and Mabel prove the theme, there can be an argument made that each of these literary elements do not help prove the theme of the story. The symbolism of the pond does not help prove the theme of the story because Jack is a doctor and he was doing his job of saving a life, but Jack had been watching her and he rushed to save her from making a mistake he did not want her to make. Also, people would argue that the plot does not show that love is a powerful thing because it does now show that they are brought together, it shows a doctor saving a life. But after the incident he tells her that he loves her and wants to be with her. Another argument can be made that the characters of Jack and Mabel do not show the theme because each of them are different in their own ways and have no true connection but despite their differences they came to love and care for each other. Although each point can be argued ag ainst, each literary element ties into the theme of the story. Jack and Mabels love is shown through the symbol of the pond, the plot of the story and each character themselves. The pond represented love; in a way that it made each of them realize that they really did love each other. The pond also symbolized a rebirth. After Jack saved Mabel she was more outspoken and was not shy anymore. Also after they came out of the water, so did their love. Jack and Mabel let their love for one another out. The plot of the story brought them together and made them realize that they had a deep love for each other. And each character proved that no matter how different two people are they could still fall in love. It is hard to find love when one is looking, but some people do not know that the person they are meant to love could be right in front of their eyes. Love comes to a person when they are not looking. And weather or not they think that certain someone is the one, love will prove them wrong. Love is an unstoppable thing that people have no control o ver.