The business and financial performance of an organisation over a three Dissertation

The business and financial performance of an organisation over a three year period - Dissertation Example The company ranked within the Top 20 of all the online businesses. In the category of fashion clothing, footwear, jewelry, and accessories, ASOS has claimed the number 1 spot and now believes itself to have no competitor. Most probably, the management means that the other companies have stores while ASOS does not maintain stores. The organization is guided by its desire to give importance to people and the environment. To achieve acceptable working standards towards providing quality consumer goods, ASOS joined ETI or Ethical Trade Initiative, a business alliance of trade unions, and NGOs (non-government organizations) that try to improve people’s lives. It has its own â€Å"ASOS Ethical Code of Conduct†. (See appended key principles in Exhibit I) The economy is presently still recovering from the effects of recession after two years. ASOS is one of those corporations based in the UK that faced a great challenge against the recession, except for one big difference. As o f April 13, 2011, this fashion retailer which operates online far exceeded the performance of UK in terms of recovery from the economic recession. â€Å"In the three months to the end of March, international sales rose 161% to ?48.4 million compared with a year ago.UK sales were up 24% to ?44.9 million.† according to BBC (2011b). ... This provides an opportunity to utilize Financial Accounting tools and the Qualitative Techniques for a careful analysis of the business operations in order to discover how the company performed its business operations. It helps to identify the various sources of funding the business has used and its ability to takeout any more loans, the costs it’s incurring and its returns. It also allows to assess the risks involved in its operation and to make an estimate for its future performance. It will be a challenge to unravel the mystery of ASOS performance. There was no news about how the company arrived at an excellent result of operations. But there were praises. First of all, the company Annual Reports are available online. Secondly, this is a modern way of doing business in the fashion clothing industry, because most retailers are selling mostly through departments stores opened in many countries, while ASOS focuses more on online fashion retailing. Knowing more about financial management for such operations will add more education and insights for the eventual readers of this formal paper. Studying the financial data, strategies, and other aspects surrounding the business of ASOS will also lead to discoveries about the risks involved, the opportunities of investing by buying stocks of ASOS in the near future, and factors or indicators about the prospects of good or bad future performance. Finally, this kind of business is new to most people. The hope is that by analyzing the available information, something new will be added to the field of knowledge. 1.2 Project objectives The objectives are: To be able to review and analyze the Annual Reports using the qualitative and