The Interpretation of Marketing Strategy on the Rise of Wong Lo Kat Essay

The adaptation of Marketing Strategy on the Rise of Wong Lo Kat - Essay ExampleAccording to the research findings, it can, therefore, be said that there are more than 2000 Chinas time-honored brand enterprises recognized in China, mainly laborious in the catering trades, pharmaceuticals, and other industries. However, according to the current statistics, about 70% of Chinas time-honored brand enterprises assimilate disappeared, while the majority of surviving the situation is a precarious business, and only 10% of the good scotch form of scale is very small. As one of the old pharmaceuticals industries, Wong Lo Kat (whose old name is Guangzhou Yangcheng pharmaceutic Co, Ltd) is a booming company. It reached 1.5 billion, plus canned drinks, the total sales of which exceeds to 300 million CNY in 2003. From 1999 to 2003, the amount growth rate of Wong Lo Kat was more than 25%, which is labeled as the success model of the confederacy between the traditional workshop and modern busi ness, as well as a successful employment of other traditional pharmaceuticals enterprises. Herbal tea is one kind of the teas which are formed through the Chinese herbal medicine in the regions of Guangdong and Guang Xi. Generally speaking, it has the function of clearing heat and dampness. Wong Lo Kat is the most noted herbal tea among the old herbal teas. As time has gone by Wong Lo Kat has besides become famous in the world. Wong Lo Kats development had its chance and special features to expand further. It created the transformation from a small company to a large company in one year. In its front stage, it faced some problems such as the confusion between the beverage and herbal tea and so on.